Who We Are

Media Key has been delivering on publicity and PR results for clients since 1991 when the PR firm in Australia was established.

The Media Key core philosophy is to build campaigns that get results and find ways of giving campaigns a high level of media appeal.

The Effective PR Agency

Media Key works on publicity and PR projects across Melbourne & Australia and has media contacts in all states and territories. Company principal Ross Woodward has worked in the field since the late 80s and has 20 years of experience at creating PR campaigns and delivering results. Ross is a former ABC and BBC journalist who worked in both radio and television. He also worked with the Herald Sun and The Age prior to his PR career.

Core philosophy and strategy

Media Key regularly generates hundreds of thousands of dollars worth of publicity for clients every year. In a number of cases the publicity that has been generated has been valued at over $10 million. The company can demonstrate its many successful PR initiatives with huge numbers of clippings, television compilations and reports showing the success of campaigns.

Many campaigns often involve celebrities and Media Key has a bank of well known celebrities that it often works with. Media Key has worked with everybody from David Boon, Mick Doohan, Steve Moneghetti to Michael Klim, Noni Hazelhurst, Glenn McGrath and Andrew Gaze.

The Media Key team has very strong contacts in all areas of the media. Every week we work with major TV shows, radio programs, newspapers and magazines to generate coverage.

Because Media Key has very high professional standards and a strong desire to always create the best possible campaign, step one is always the same. We meet the client and listen. Hard. We pride ourselves on listening very carefully to the client’s specific needs before creating the campaign. We then produce a detailed clear plan that highlights the exact tracks we will follow for the campaign. Heavy media selling is always an important component.

No project is ever deemed too big or too small for Media Key. We approach all projects with the same attitude which is that the client is everything and it is the results that matter at the end of the day. We are totally results driven and clearly understand that when you hire a PR Firm in Melbourne, a PR firm in Sydney or other cities you expect results.

We are committed to excellence and always dedicate our energy to getting as much media exposure as possible for our clients.