Many different PR projects for Myer including:
- The launch of the Myer Sydney City Store
- Media Key was the main PR firm working on the project
- The launch of Microsoft’s Xbox in Sydney & Melbourne
- The launch of Nintendo Gamecube
- The launch of Sony Playstation 2
- A campaign for Melbourne Fashion Week
- A campaign to promote the Princess Diana Tribute CD
- Numerous campaigns for the Myer Christmas Windows
- Numerous Public Relations campaigns for “The Spirit of Christmas” Charity CD
- A PR campaign for the Myer Stocktake Sale
- A campaign for the visit of supermodel Kylie Bax.
Numerous projects for Kraft Foods including launches and extensive PR campaigns for the following:
- The Happy Little Vegemite Foundation
- The Happy Little Vegemites Awards
- Snackabouts
- Publicity for Kraft Kitchens
- Kraft Light Peanut Spread
- Kraft Cheese Spread
- Kraft Cheese Snacks
- Toblerone
- ETA Oven Roasted Peanut Butter
Many different publicity campaigns for “Life. Be in it” including:
- The Good Sport, Safe Sport campaign
- The Healthy Mind, Healthy Body campaign
A variety of PR campaigns for Irwin Pacific Toys including:
- The launch of “Cranium” in Australia
- A campaign to promote Dragonball Z
- A campaign to promote IR-V
Numerous publicity campaigns for Contemporary Collectables including:
- Extensive Public Relation campaigns for Moorcroft Pottery including numerous visits from expert painters from the UK based company
- Tour promotion for Hummel including visits by painters Thomas Gunther and Antje Kuchler
A number of major news announcements for The National Institute of Economic and Industry Research including:
- Breaking the Asian economic crisis story
- Book launch – Peter Brain’s book “Beyond Meltdown”
- An extensive campaign to promote “SpendInfo” which tracks spending habits
Numerous campaigns for Mattel including:
- The 35th anniversary of Barbie
- Major Australia wide PR tour for visiting Barbie experts
- A campaign to promote Spear’s board games
- A campaign to promote Aviva sports products
Media Key has worked on many other projects for organisations including campaigns for:
- King Island Dairy – a campaign for their centenary of dairying
- Timboon Farmhouse Cheese – a campaign for the product range
- Australia Post – numerous PR campaigns for Stamp Collecting Month
- Australia Post – many campaigns for different launches of new stamps
- Bostik – publicity campaigns for different products
- Camp Quality – a major public relations campaign for “Lend A Hand Week” and Camp Quality
- Emergency Management Australia – a “Disaster Aware” campaign
- Fisher-Price – a campaign for the Australian visit of USA child expert Kathleen Alfano
- Hesta Superannuation – a campaign for Hesta Eco Pool
- The Starlight Children’s Foundation – campaigns for Star Day
- Vantage Systems – Promotion of Mark Buckley and Vantage’s technical products
